These later became a staple of sixties headline typography in magazines such as Twen, the German style magazine art directed by the legendary Willy Fleckhaus in the 1960s, which is still an enduring influence on editorial design to this day. Often flat-sided, these Continental condensed sans serifs allow very tight setting, which was popular for headlines.
Some of the most interesting examples were found in Germany and Switzerland. The first condensed forms, found in the 1830s in Britain, quickly spread all across Europe. The sans serif letterform of the 19th century evolved in many different ways by the end of the century.
Its three widths can be mixed together for bold and expressive typographic treatments, and its text versions allow for use at very small sizes, giving structure and visual interest to typography at all scales. Its initial use as a companion to Neue Haas Grotesk demonstrates that it works equally well with any number of other sans serifs, including Atlas, Graphik and Marr Sans. Druk is conceived to offer new possibilities to graphic designers that other typefaces can’t. Berton Hasebe, the designer, wanted to avoid the compromises of forcing the typeface away from its essence for more general-purpose usage. She buys too many books, collects stamps that look good and wishes one day Nick Sherman will take her to a Monster Truck Show.Druk was consciously designed without a normal width, nor lighter than medium weights. She has worked as a graphic designer for the studios Itemzero in Lisbon and Atlas in Palma de Mallorca and as a curatorial assistant at the Letterform Archive, and is focusing on freelance jobs in both type and graphic design today.Īfter moving around Europe and the US she has now settled in the Bay Area. She received her Graphic Design BFA at ESAD.IPL, Portugal and her Type and Media Master’s degree at KABK, Netherlands. Tânia Raposo is a type and graphic designer from Portugal. It’s hard for me to write this review without simply repeating exclamations, but apart from wishing to see some more extreme styles on the bold axis (which might be physically impossible) I just think that this typeface is the coolest! The use of the different styles creates a contrast and a cohesion that are just perfect! I think what this typeface tries to ask is, “How far can you go? How extreme in dimensions before it becomes ridiculous?” You cannot go farther down the path than that Condensed XX Super Italic - it is just plain awesomeness!Īs much as I enjoyed how Druk was used in Bloomberg Businessweek, when Commercial Type released it to the public last year, I realized that my favorite use so far is the website for Space Matters. Connecting the dots, I wasn’t surprised to learn that such a joyful design had come from Berton Hasebe. I wanted to see more and wondered who was responsible for it. When I subscribed to Bloomberg Businessweek back in 2012, I started to see spreads like this - a page-filling example of justified text, using only one word. I’ve always had a soft spot for extreme typefaces, and Druk just hit me right in the heart.
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